- Workshop Binder (PDF)
- The Workshop Slides (PDF)
- Links to Tools
- The Truth About UX Research Talk Slides (PDF)
- Research Presentation Template (Keynote 6.5) Requires these fonts (ChunkFive is free and Archer 2 Basic is $149 but worth it)
Sample Goals & Objectives
# Business Goals / Thing The CEO Cares About
1. Increase conversion / revenue
2. Increase the number of users
3. Increase satisfaction
4. Increase ther service quality
# Research Goals
1. Can they find checkout?
2. Do they understand what kind of service it is / do they get it?
3. What makes someone want to call support?
4. What’s time-consuming?
5. What makes them want to buy our product(s)?
# Website / App Goals
1. Get 1,000 new signups
2. New redesign needs to be tested
# Target Audience (for research or for the app)
1. People interested in buying a leather bag
2. Couples who have a date planned within the next week
3. Parents of kids who use the app
# Metrics for success
1. Higher conversion rate
2. Better loyalty metrics / retention
3. More app downloads / better app store ranking
4. Larger readership
5. Number of products sold
# Special Wish for The Research (optional)
1. How do we get people to stop hating facebook?
2. What can we build that people will want to buy?
3. How do we build a web site that anyone can listen to?
# Internal audience for study results?